AR 3d Modeling
Engage with Your Products in a Completely New Way
Consider being able to let your consumers touch your product, rotate it, analyze it, and understand how it would fit in their environment—all on their smartphone. This is not the stuff of fantasy. The combination of augmented reality and advanced 3D modeling is changing the shopping experience for customers.
What is AR 3D Modeling?
An example of AR 3D modeling is how the combination of artistry and technology can alter a simple item photo and turn it into an active experience. Each model created is an intelligent digital copy of the product, created to work with augmented reality to integrate into the user’s environment.
Customers interacting with the AR 3D model can turn it 360 degrees, zoom in on particular components to analyze the details, and see how the product would look in their space. AR 3D modeling enhances the online shopping experience by allowing customers to experience what brick and mortar stores offer.
Why Customers Appreciate AR 3D Models
There has always been a problem fundamental to online shopping: customers can’t examine products in person to see how they fit into their lives. This causes uncertainty and leads to shopping cart abandonment. However, AR 3D modeling improves customers confidence about their purchasing decisions.
Research indicates about 60% of online shoppers are a lot more likely to purchase products presented in 3D or AR format. The reason is no mystery: when customers explore a product from multiple angles, and even visualize how the product will look in their own environment, they are more confident about their purchase. This confidence levels raises the likelihood of a purchase and fosters brand loyalty.
The interactivity of the 3D AR models increases shopping session length. Customers strengthen their emotional connections to your brand by spending more time collaborating and interacting with your products Personally. Highly engaged customers shop 90% more often and spend 60% more with each purchase. This stat represents the real benefits of AR 3D modeling.
Real Growth, Real Results
The story from the numbers is compelling. Over the last couple of years, brands that have employed 3D and AR experiences have registered notable improvements in their bottom line. Retailers have achieved as high as a 94% increase in conversion rates, and achieved over 70% increases in a variety of engagement metrics. One leading online hat retailer increased conversions by 33% and engagement by 74% after adding immersive commerce to their website.
Most importantly, the number of product returns has improved. When customers virtually look and examine each product, and understand exactly what they are buying, they become more confident in their choices, and so they tend to initiate returns less. This resulting in a more optimal cost structure and a more sustainable business model.
How AR 3D Modeling Works Across Industries
The application scope of AR 3D technology is vast and covers almost every sector of the retail industry. In the fashion and apparel sector, customers can virtually try on clothing, and see how garments fit and move on their bodies before making a purchase. In the beauty sector, brands offer makeup try-ons with AR, so customers can try on and play with different colors and looks. In the furniture sector, customers can see how different couches, tables, and decor would look in their actual homes to determine if they fit and are compatible with their style.
AR 3D in the automotive industry highlights vehicle features and specifications in great detail. They present complex products using interactive and exploded views. This technology has also been adopted by museums and educational institutions to enhance exhibits with interactive features that engage and educate visitors in new ways.
The Excellence Behind The Experience
The creation of 3D AR models also requires a different set of competencies in the realm of software engineering, computer programming, and other fields of technology, in addition to artistry. The models also have to remain visually appealing and, most importantly, optimized to run smoothly on all devices. This is a great balancing act and requires the artist’s keen insight to juggle the appropriate number of polygons, the correct resolution for textures, and the right materials to suit the desired performance.
All the models have to be captured or rendered with photorealism in mind. This is the bulwark for consumer trust and conviction toward the digital representation, and thereby allow the artist to craft a model that consumer’s will have confidence in enough to make a purchase. The software that 3D designers use to craft models that upload rapidly, present beautifully and interact seamlessly with the real world include AR specialized tools, Maya, Blender and other software 3D creators use.
File formats also matter. Current 3D AR models usually utilize GLTF, USDZ (Apple devices), or GLB, making them acceptable for varied platforms and devices. This technical base allows for consistent experiences regardless of whether customers utilize iPhones, Androids, or new AR glasses.
Integrating AR models is often seen as requiring a complete redesign of a website. This is false. Today’s integration is simple and many major eCommerce sites like Shopify, WooCommerce, and Magento offer plugins or apps for AR integration.
Customers are not required to download apps. With today’s browser based AR, 3D experiences can be embedded directly in web pages and accessed using a mobile browser. With one simple scan of a QR code, or by pushing a clearly marked button, products will animate in AR. Mobile users are often impatient, page load speed is of utmost importance, and a large majority will leave a page that takes too long to load. Because of this, good hosting and delivery optimization are basic AR implementation needs.
The Future is Interactive
The evolution of technology continues to serve advancing happy AR 3D modeling. The increasing improvements in volumetric capture, real-time rendering, and spatial computing will result in even more immersive experiences. The Industry is making accurate predictions: 2D product images will soon be a thing of the past. Customers will instead interact with 3D models that they can manipulate and move to any position to review them, all in the same way they currently view static images.
The physical and digital realms have merged to create the next generation of retail. Immersive and interactive experiences are ensuring that customers have the retail experience they demand. Those brands that are using AR 3D modeling have positioned themselves as the leaders of retail innovation.
Improve Your Customer Experience Now
AR 3D Modeling will improve customer engagement, and boost conversion rates while decreasing returns regardless of the industry you are in. The current level of interactivity and visualization meets customer expectations. Extensive real world evidence has proven AR 3D modeling works. The question is are you ready to give your customers the immersive experience they expect.
The retail experience is now deeply engaging, interactive, and visual. With 3D, we can now bring your products to life.