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Do you remember the times when launching a new product meant costly photoshoots, several prototypes, and hoping everything would be perfect? Those times are quickly becoming a thing of the past with new product visualization studio opening up and changing the way companies create and launch their products. 

What is a Product Visualization Studio? 

Product visualization studio combine the worlds of imagination and advanced technology. These kinds of studios are experts in making digital representations of products that don’t even exist in the physical sense. Imagine being able to see, turn, and inspect your product from all angles with out ever making a single physical unit. 

I’ve witnessed countless entrepreneurs and seasoned brands see their product concept rendered for the first time. It’s a magical experience. It’s not only about the visually appealing images. It’s positive for the company in so many other ways for instance making educated choices, reducing costs, and getting to market in record time. The Rise of 3D Product Visualization Studios

The transition from traditional photography to 3D product visualization studios is one of the most remarkable advances in product marketing and development. Like any other specialized studio, these studios employ skilled professionals in the field of product modeling. They know how to ‘sell’ a product with a visual and make it look irresistible.

3D product visualization studios have the potential to produce duplicate models and variations of a product in a matter of minutes. It takes weeks, but how fast can you produce another smartphone model in rose gold instead of silver? With the ability to completely reupholster a piece of furniture, how many more variations can you produce? Countless fabric swatch variations in a single afternoon!

Why Businesses Are Making the Switch

The product studios charge you for the time and money they save you, which are the most obvious and easily quantifiable advantages. Let’s look at what’s driving this industry transformation.

Speed to Market: Time is everything, especially when it comes to launching your product and marketing it to the right audience. Time spent waiting for manufacturer’s to deliver the product is time wasted, and time spent waiting for product photography can take weeks. Invest in commercial product visualization, and your marketing team can have fully rendered product images long before the product is complete, allowing your team to market the product before it is even released in stores.

Unlimited Creative Freedom: Have you ever had a brilliant product photography idea, only to realize that it would be impossible to execute? Commercial product visualization makes the impossible, routine. Whether you want to show the inner workings of a product, or provide a clear, detailed view of your product and all of its parts, product visualization can help you achieve all of that and more.

Cost Efficiency: Surprisingly, once you’ve invested in a detailed 3D model for your product, every time you need to create images for a new angle or a new product variation, it will cost substantially less than an entire new product photography shoot. This is incredibly beneficial for businesses that regularly update or offer new products.

Real-World Applications That Matter

The applications of product visualization are truly endless. Tech companies offer products that are still in production, while furniture companies allow customers to view countless combinations of their products without the need for imaginatives. Fashion companies are able to showcase their products and reimagine endless possibilities without the risk of wasting cost per sample.

It has been amazing to see startups use product visualization to compete against industry behemoths by producing marketing collateral that looks as good as materials produced by budgeted companies in the hundreds of millions of dollars. Product imagery has been accessible only in the last few years.

The Human Touch in a Digital World

Most modern product visualization studios focus on the human aspect because technology, while a vital component, isn’t the main focus of product visualization. There are things that technology simply cannot replicate.

The top product visualization artists capture emotion in pictures. Light can be manipulated to evoke a sense of joy, while pictures of the products that capture the satisfying appearance of a product can evoke a sense of satisfaction. People can be drawn to the tactile appearance of a blanket. Ultimately, products are purchased because people obtain the feelings, solutions, and experiences that they desire.

Looking Ahead

The growing and available technology that will continue to develop the line between digital visualization and real photography will continue to develop. It is commonplace to see augmented reality where consumers can virtually try on a watch before they buy or see furniture in their actual home before they buy.

Personalized, immersive, and interactive experiences represent the future of product visualization, and studios are stepping up to these new challenges, providing services that seemed like science fiction only a decade ago.

Read Also: Low Poly Images: The Smart Choice for Modern Furniture Rendering

The Bottom Line

Knowing what a product visualization studio offers has become essential, regardless if you’re an emerging startup founder bootstrapping your first product, or the marketing director of an established brand. These studios are partners to help you realize your vision, test ideas before allocating substantial resources, and build engaging visuals to meet the expectations of contemporary consumers.

The question is no longer if product visualization will become a part of your brand, but rather, how quickly you will adopt it, and how innovatively you will utilize it to differentiate yourself from the competition.