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3D Modeling with Blender – The furniture industry has a marketing problem. Furniture brands spend a lot of time and money on product development. This includes thousands of hours in the studio sourcing raw materials, perfecting designs, and perfecting finishes. Then, they spend countless time and money trying to photograph it. Studio photography is time-consuming, expensive, and rigid. A single product line can require thousands of studio hours, stylist hours, and hundreds of thousands of currency in production costs. And at the tiniest request for a different fabric or finish, the entire time and monetary commitment is wasted.

To solve this problem, we built our own studio at Render Furniture. We use Blender to 3D render furniture, and work exclusively on furniture brands only. This is not a trend, we prioritize speed and cost efficiency with the visual quality our clients require. We build the industry standard to compete with the creativity of the clients we serve.

Why Choose the 3D Community

When we first founded Render Furniture, we made a commitment to build a studio that prioritized creativity and the use of 3D furniture modeling. Blender was our first choice for 3D modeling to create renders for our furniture brands.

Blender provides various 3D modeling and rendering tools that companies of all sizes use around the globe. As a benchmark tool in the industry, their rendering engines produce results that mimic high-end photography in studios, and for furniture where texture, materials, depth, and light relations are exceptionally important, it’s incredibly valuable.

That’s why Render Furniture chose Blender for our production pipeline. Beyond the output quality, it supports what Render Furniture can offer to our clients.

Because we aren’t subject to burdensome software licensing for each artist, we are able to provide our clients with extensive and high quality offerings. Our clients are charged a sensible rate for high quality 3D models and as a result, we are able to handle surges in demand with the same efficiency. It doesn’t matter whether a client is a furniture company introducing a singular key product or an entire seasonal collection. Our offer is always the same.

Furniture Companies

Furniture production is an exceptionally high-demand field of visual production. Reproducing the precise hue and texture of the different materials and lighting in a 3D rendering is extremely difficult for studios that provide a generic offer. 3D modeling for furniture with Blender is a specialty at Render Furniture.

Every team member only works in the furniture and interior industry. We understand the different ways fabric catches the light, panel joinery, and the natural variations in solid wood versus the consistent looks of engineered wood. We pay attention to the details in how each piece of furniture is finished. How wood joints are assembled, and the way cushions are shaped. Our team has the expertise to perfectly show potential furniture buyers what they’re looking for.

This specialization is what separates us from Full-Service creative agencies, or general multi-purpose 3D studios. When a furniture company hires Render Furniture, we are the ones who are looking for the furniture company to help us figure out the furniture industry.

We deliver impactful business results.

Faster Time to Market

Want to sell your furniture at a faster rate? When a company does a photography shoot, there is a long and drawn-out process of scheduling when the product is going to be shot, actually transporting the product, making and breaking down the props, doing the shoot, and then retouching the photos. This process can set most furniture companies at a big disadvantage because of how quickly the market is moving.

3D Modelling is the solution to this problem. We are able to take the technical drawings and CAD files and physical samples and quickly produce. The photorealistic advertisements that the companies need to sell the furniture right out of the factories. When starting to sell a new collection? You are able to set up the advertisements before the actual stock is available.

One Model, Unlimited Configurations

One of the most commercially advantageous features of the 3D modeling capability of Blender is the infinite product variants arising from a single base model. Shooting a sofa with 6 fabric options, 3 leg finishes, and 2 sizes used to require 18 photo shoots. With Render Furniture, you build the model once and every configuration is rendered with perfect consistency across the range.

For furniture brands who sell through e-commerce, visual consistency becomes imperative for conversion. The buyer who finds limited range options is likely to look for help elsewhere. 3D rendering is the only production method which can consistently deliver the e-commerce needs reliably and economically.

Long Term Cost Effects of Photography

Traditional photography has a fundamental issue of flexibility. This means higher cost per product. An offer with a new color means another photo shoot. Changes to product details, or even seasonal model shoots, and new location sets require new shoots.

With Render Furniture, these issues disappear, with revisions becoming a fraction of the previous costs. The first 3D asset shoot is the only high cost the revisions thereafter, are cost and time efficient. For furniture brands, this is critical, because changes are constant.

3D-first brands can, and do, see production costs decrease in the first two years.

Sales Support That’s Adaptive

At Render Furniture, our clients get more than common product shots. Opting for our services grants our clients lifestyle renders, furniture turns, detail shots, animations, and more. These services come from our in-house production and a 3D modeling toolkit, Blender. Our clients have our services in full, and it comes with a 3D modeling asset strategy for visual asset management.

Furniture Brands that want to Grow

Render Furniture works with furniture brands that are in the growth stage and have an attractive product that serves a unique market. These brands are in need of visual production to fill the gap of their ambitions. Our clients are domestic furniture manufacturers who need  picture their products to meet international standards. D2C furniture brands who have growing representations online, and design-led studios exhibiting their products for the first time in the international marketing forum. Our clients only need us to execute their vision.

Our partnerships only end when our clients outgrow our services. A single product could lead to a collection. From the collection, our clients grow to use our services for product visualization. Render Furniture is comprehensive for production.

Read Also: 3D Exterior Rendering Services: Bringing Architectural Visions to Life

Visual Production for the Furniture Industry: Render Furniture

One of our favourite tools at Render Furniture is Blender. We use the power of 3D modeling to create commercially impactful assets with clarity and outstanding quality for our clients.

Are you finding your furniture branding to be repetitive or too expensive for what you are receiving? Perhaps it is taking too long to deliver the assets, or the photography fails to exemplify the furniture you are selling? If any of these are true, we are the correct company for you.

Our name speaks for itself. Here at Render Furniture, every product is taken care of and given the high standards of quality desired in a product.